Planet 13 Unveils Enhanced Rewards Program
Planet 13 Holdings Inc., a vertically integrated multi-state cannabis company, has introduced Planet 13 Rewards, a redesigned loyalty program that allows customers to earn points on every purchase and redeem them at checkout like cash.
The program features three tiers—Insider, Prestige, and VIP—each offering progressively higher earning rates based on annual spend, with VIP members able to earn up to 6 points per dollar spent. All members start at the Insider level, and earn two points per each dollar spent. Points remain active with at least one purchase every six months.
The new loyalty structure is designed to be simple and generous, with no complicated rules. In addition to the points-as-cash redemption, members receive a complimentary item for their birthday that’s valid for 30 days. Tier placement is based on calendar-year spending and resets annually on February 1, although customers who reach higher spend thresholds during a year are upgraded immediately and retain that status until the next reset.
Learn more here.
Preferred Hotels & Resorts Adds 21 New Members
Preferred Hotels & Resorts, the world’s largest independent hotel brand, has expanded its portfolio with 21 new member properties added in Q4 2025, strengthening its presence across Europe, Asia, the Middle East, Africa, and the Americas. The additions feature a wide range of distinctive destinations and experiences, ranging from historic urban hotels and luxury countryside estates to tropical retreats and lakeside resorts, reflecting the brand’s commitment to diverse, experience-led hospitality offerings.
Notable new members include Copenhagen’s waterfront Admiral Hotel, the heritage-rich Masseria San Domenico in Italy, the Samsara Ubud jungle resort in Bali, and the Horseshoe Bay Resort in Texas Hill Country.
Several new properties also mark strategic growth areas for the brand, such as its first luxury Nile cruise experiences in Egypt and larger resort offerings in key leisure destinations like China’s Treasure Bay Fuxian Lake. These new members participate in the I Prefer Hotel Rewards loyalty program, enabling both new and existing members to earn 2,500 bonus points on eligible stays at participating hotels booked by March 31, 2026, with stays completed by June 30, 2026.
Learn more here.
Hard Rock Unveils Flash Drops
Hard Rock Bet has introduced Flash Drops, a new, time-sensitive addition to its loyalty rewards program designed to boost engagement and give users more chances to unlock bonuses right in the app. Flash Drops appear on the homepage without prior notice, offering surprise rewards that must be claimed and used within a 24-hour window.
To celebrate Super Bowl week, the sportsbook is offering a new Flash Drop each day for a limited time, which underscores the feature’s launch before it becomes a regular surprise-and-delight experience in the app. Players can find and claim these rewards directly from the Hard Rock Bet Sportsbook app’s home screen.
In addition to Flash Drops, Hard Rock Bet is spotlighting high-value items in its Online Reward Store. These include premium redemptions such as two tickets to the big game in Santa Clara and a VIP experience at a major golf tournament, alongside fan-favorite perks like bonus bets, exclusive merchandise, and hotel stays.
Learn more here.