Advance Auto Parts has rolled out Advance Rewards, a revamped loyalty program designed to replace its previous Speed Perks program. The initiative focuses on delivering more features and value to all customers.
Advance Rewards still has a tiered structure but now adds meaningful enhancements that make earning and redeeming benefits easier. Members earn points for every dollar spent, with a three-tier system — 1st Gear, 2nd Gear and Top Gear — that increases the points earned as customers’ annual spend grows.
The program also offers greater coupon flexibility, allowing members to stack up to $100 in savings, and integrates these rewards seamlessly through the Advance mobile app and in-store point-of-sale systems.
Beyond basic spending rewards, Advance has built in exclusive perks and engagement features to deepen loyalty. These include members-only deals through vendor partnerships, bonus points promotions on popular products and opportunities to participate in sweepstakes.
The new loyalty program is part of broader efforts to strengthen customer relationships, drive repeat business and support the retailer’s competitive positioning in a fragmented aftermarket parts market.
Learn more here.