Loyalty360 Reads: Pacsun Taps Content Creators for Future Campaigns, Music Legend Reba McEntire Promotes Date Night at Sonic, and White Castle Delivers Deals through Multiple Digital Channels

Content Creators Leveraged in Pacsun Collective Initiative  Clothing retailer Pacsun is tapping into a diverse pool of content creators, engaging photographers, videographers, musicians, stylists, artists, and more to help the brand develop future campaigns and youth-oriented merchandise. The Pacsun Collective was formed to work alongside the brand’s in-house creative team to help shape the season’s styles and design social media content in support of the Spring/Summer campaign.   “With the Pacsun....