According to a recent announcement from PYMNTS, a global resource for data, news, and insights regarding payments, platforms, and new technologies, many loyal — and new —customers would choose a different merchant if they could receive more tailored cark-linked offers. Rising prices — especially during the 2023 holiday shopping season — and thinner wallets are factors in driving the growing sentiment.
PYMNTS and Banyan leveraged insights drawn from a survey of 2,000+ consumers to produce “Leveraging....