Allegiant Air Plots Loyalty Program Revamp
Allegiant Air is preparing a significant overhaul of its Allways Rewards loyalty program, an initiative fueled by its rapid growth and a desire to enhance value for leisure travelers. Launched in 2021, the current program offers a straightforward structure in which members earn 1 point per dollar spent, redeemable as one cent per point toward flight credits, without tiers, premium perks, or seat upgrades. Executives say the new version will retain this simplicity and flexibility while introducing features more typical of traditional airline programs.
Despite the revamped program still being in early planning stages, Allegiant executives emphasize their intention to integrate familiar loyalty elements (e.g. tiered benefits) that resonate with frequent flyers, while preserving what makes Allways attractive to casual users. The airline’s primary demographic—those flying a few times annually—helped shape the program’s original design, but the shift signals a desire to deepen engagement and reward customer loyalty more robustly.
Allegiant operates in many small to mid-sized U.S. cities with limited airline competition, giving it unique influence in those markets. The airline’s leaders believe there is untapped potential to “interact with [customers] at a deeper level,” especially where Allegiant is the primary or sole carrier. By introducing additional benefits and potentially tiered status, Allegiant hopes to enhance loyalty while continuing to serve its core leisure traveler base with the transparency and ease rewarded by its existing model.
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Wingstop Partners with True Brvnd
Wingstop Inc., the fast-casual wing chain, has teamed up with Dallas-based True Brvnd, a trucker-cap brand known for its iconic “Upside Down Dallas” hat, for its latest limited-edition drop. The collaboration honors Wingstop’s inaugural “Rookie Draft Class,” spotlighting emerging sports stars who are notably influencing Wingstop’s brand direction and offerings.
WNBA standout Paige Bueckers and NFL quarterback Cam Ward, both of whom have previously created custom meal experiences with Wingstop, are the first athletes featured in this collection. The merchandise, featuring a Green/Off-White trucker cap with Wingstop branding and the Rookie Draft Class logo, was scheduled to debut on True Brvnd’s site on Sunday, September 7, 2025, at 12 PM CT.
This partnership reinforces the hometown pride and cultural cachet shared by both brands, Wingstop and True Brvnd are Dallas creations, celebrated for their bold, streetwear-inspired attitudes. It merges the worlds of food, fashion, and sports, turning limited-edition apparel into both a collectible item and a statement of local swagger.
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Waffle House Launches Nationwide All-Night Delivery
Waffle House has launched nationwide all-night delivery in partnership with DoorDash Drive On-Demand, making its iconic menu available from 9 p.m. to 8 a.m. across all locations. Customers can order fan favorites like waffles, hashbrowns, and the All-Star Special directly through the Waffle House website or app, with select cities also able to order 24/7 via the DoorDash app.
The move expands Waffle House’s digital presence, bringing its signature hospitality and food into homes while maintaining the brand’s consistent quality. Company leaders say the collaboration blends Waffle House’s cultural presence with DoorDash’s logistics expertise to make the chain more accessible to customers nationwide.
To mark the launch during its 70th anniversary and National Waffle Week, Waffle House is offering free delivery through September 14, 2025, for eligible orders placed online or through its app. Taxes, fees, and gratuity still apply, and availability depends on location.
Learn more here.