Apple has made a big commitment in developing mobile wallet technologies, but Apple Pay may take longer than expected to show return on the investment. This, according to a First Annapolis Consulting report on the awareness and adoption rates of Apple Pay, the technology giant’s foray into the mobile payment space. Potentially a useful tool in promoting customer engagement, mobile wallet technologies are slowly gaining momentum as an alternative to physical cards.
The report, “Updated Consumer Perspectives on Apple Pay,....