Officials at Best Western Hotels & Resorts have the utmost pride in their award-winning loyalty program, Best Western Rewards® (BWR®).
To exemplify that pride, they issued a ‘throwdown’ to competitors framed by a boxing-themed video and social media campaign aimed at demonstrating the leadership of Best Western Rewards. Included in the campaign is a round-by-round description of the program:
Round One: Points Stamina
BWR came out blazing in Round One and with a surprising opening punch of points that....