When it comes to loyalty program engagement, customers are often looking not only for easy ways to earn points but to redeem them as well. Friction during the redemption process results in customers that place less value in the program, thereby hurting this engagement and, consequently, overall loyalty. Armed with a new redemption program made possible through a partnership with Visa, however, hotel chain La Quinta Inns & Suites is looking to make the redemption process as seamless as any other purchase.
The La Quinta Returns....