Company influencers can impact brand advocacy and brand loyalty in a major way. Some loyalty marketers, though, might not be well versed in the potential positive ramifications of company influencers.
Loyalty360 talked to Nick Alexander, Marketing Lead at Bond, to find out more about company influencers and how they can help loyalty marketers.
Can you talk to our audience about who a company’s influencers are?
Alexander: A company’s influencers can take many different forms. They can be clients (past or current....