Customer service is no longer a one-way street: Customers expect brands to communicate in real time and use effective dialogue to improve customer experience. In the latest step toward this goal, Zendesk is partnering with Google Play to change the way shoppers view the review process.
With the new functionality, companies will be able to open conversations directly from customer reviews posted on the Google Play platform, allowing them to open a new channel of communication with customers.
“The lines between....