Gap Inc. has unveiled a new creator affiliate and advocacy platform as part of its digital-first transformation and brand revitalization strategy. With a long-standing legacy of fusing fashion and culture through impactful campaigns, Gap Inc. is building on recent social media success – most notably, its “Better in Denim” campaign, which generated over 600 million views and 8 billion impressions.
This new platform expands the company’s “Fashiontainment™” concept, a fusion of fashion and....