For anyone who has young children, there is probably a good chance that they have seen the wildly successful animated film, “Frozen.” For Walt Disney Co., “Frozen” has had a phenomenal impact on customer engagement on a global scale.
Disney CEO Bob Iger discussed the impact of “Frozen” during the company’s Feb. 3 first-quarter financial results conference call. Disney had a record fiscal performance in the quarter.
“These results were driven by solid performance across all of our businesses....