Brands can win and lose when it comes to customer engagement related to commercials that aired during Sunday’s Super Bowl XLIX broadcast.
Rick Miller, Vice President of Customer Analytics for Networked Insights, said in a report titled, “Which Super Bowl Advertisers Earned the Best Emotional Response from Consumers? And Why?” that brands can win AND lose with their Super Bowl ads.
No brand encapsulated that better than Nationwide.
“Nationwide Insurance, a brand that doesn’t typically generate much....