For Express, its fiscal second-quarter performance fell well short of its expectations, due in large part to a strategic oversight that contributed to a decline in store traffic.
During the company’s earnings call on Wednesday, Express CEO David Kornberg talked about the reasons behind the store traffic decline.
“We also attribute our performance to a lack of clarity in our assortment caused by too many choices and this was compounded by skewing too young in our projection, especially in the latter part of the quarter....