As schools get ready to open next week in most of the country, for loyalty marketers, the holiday season looms large.
According to Experian Marketing Services’ Q2 2016 Email Benchmark Report, email can play a very important role in elevated customer engagement during the holiday season. The report shows that email volume increased 17% from a year ago, while open and transaction rates remain steady.
“While the holidays may seem far away, now is the perfect time for marketers to begin preparing for this all-important season,....