The Epsilon OTT Audience solution is unique. Company officials tout its ability to help brands inspire customer loyalty.
Epsilon, a global leader in creating connections between people and brands, recently launched its over-the-top (OTT) audience solution (Epsilon OTT Audience), which is offered in conjunction with Adobe Marketing Cloud and Adobe Primetime.
Epsilon OTT Audience identifies and builds audiences using proprietary transactional data sources while also providing the marketing framework and services to effectively target....