National bookstore chain Books-A-Million is offering unique value to members of its Millionaire’s Club Card (MCC) loyalty program this week with its annual “MCC Week” promotion. The chain got its start in 1917, and has grown into the second-largest bookstore in the U.S. with 250 stores in 32 states. The brand also has a strong online presence at (www.booksamillion.com), demonstrating its seamless transition into the age of ecommerce.
In what is becoming an increasingly popular loyalty strategy, Books-A-Million....