“Involve all your employees in your mission,” Andy Moore, Director of Communications for Hwy 55 Burgers, Shakes & Fries, told Loyalty360.
Last year, Moore said, the company shut down all its stores and threw an employee appreciation rally at the Durham Performing Arts Center to celebrate the performance of its cooks, wait staff, and operators.
“We drove home the message that all of us are in the business of making people happy—whether we’re signing up loyalty members or treating first-time guests like....