David’s Bridal opened five pop-up locations to offer Prom exclusive shopping. The House of Prom by David’s Bridal is available between February and April at the select locations in Arizona, California, Massachusetts, Missouri, and Virginia.
David’s Bridal is currently testing the pop-up model using the five locations. Customers outside of the test locations can still access the entire catalog of prom apparel at any David’s Bridal location across the U.S.
The House of Prom experience expands the....