KFC Launches Wraps to Engage Younger Customers
KFC launched its Kentucky Fried Chicken Wraps nationwide after successful tests in select Atlanta locations. The wraps are part of an effort to expand their audience.
The restaurant chain found its core customers are older than the average quick service restaurant and wants to expand to younger audiences. The wrap hits major interests for those audiences, including boneless chicken, a portable wrap, and lower price point.
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