Robert McDowell, Chief Commercial Officer at Choice Hotels International, told Loyalty360 that from a loyalty program new membership perspective, 2016 has already exceeded the totals from 2014.
“We’ve been looking at member rates and other areas to improve that customer experience,” McDowell explained to Loyalty360. “We decided to start with the loyalty program and we did that earlier this year. We’ve seen great success, and increase of wallet, and an increase in new members.”
Earlier this year....