More than half of auto dealers have customer loyalty or rewards programs in their dealerships, and another 20% plans to implement one soon or are “thinking about it,” according to the Auto/Mate Dealership Systems spring survey.
What’s more, the dealers surveyed indicated what they believe are the top factors that contribute towards building a loyal customer base.
“The vast majority (85%) of auto dealers believe that providing good customer service is the key to customer loyalty, but in my opinion the survey results....