Customer experience is such a massively important focus now for brands because they know it can be the most crucial differentiating factor in their collective goal of brand loyalty.
Increasingly, companies understand the importance of delivering a superior customer experience.
In fact, according to a new study, “The Retailer’s Imperative: A Strategic Approach to Customer Experience,” the vast majority (80%) of retailers plan to increase their customer experience budgets. What’s more, a third of those retailers plan....