Disruption is an interesting word in today’s business landscape. Some companies thrive by disrupting traditional business practices, while others are being forced to play catch up with these innovative newcomers. One of the biggest effects of disruption is, undoubtedly, the convergence of previously distinct industries. Removing barriers between verticals is a common source of disruption, and brands are finding themselves caught off-guard by the changing dynamic.
In a new report from IBM titled, “Redefining Markets....