“The first question you have to ask is: Why are you in this space?” Mark Snyder, Executive Vice President, Global Chief Marketing Officer of Church’s Chicken, told attendees during his session, “The Narrative Arc of Church’s Chicken: Digital Customer Engagement Through the Magic of Video-based Storytelling,” on Tuesday at the 9th Annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty. Loyalty Expo is slated for May 24-26, 2016, at the DoubleTree Universal in Orlando....