For Bryan Pearson, best-selling author and president of LoyaltyOne, his first book – The Loyalty Leap: Turning Customer Information into Customer Intimacy – allowed him to attend a promotional tour. What he quickly learned was a sequel – emphasizing the B2B world – was in order.
As a result, Pearson’s latest book -- The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy – was just released and focuses on how to use customer data to create emotional brand loyalty, and build customer....