The real nuance for brands in seizing the opportunity for right time marketing is to show patience to gather more information given a specific context, according to David Rosen, Strategy, Analytics and Consumer Insights at TIBCO Loyalty Lab.
During today’s webinar, “Is There Ever a WRONG Time to Market? Right Time vs. Real Time,” hosted by Loyalty 360, Rosen told attendees that the world no longer has time for an associate to respond: “Can you wait a minute while I look that up?”
Customers live in....