Best Western Hotels & Resorts was named one of TIME’s World’s Best Brands 2025, taking the No. 2 spot in the “Hospitality and Travel” category — the second year in a row the brand has earned that ranking.
The TIME list is based on an independent global survey conducted with Statista that gathered responses from more than 90,000 consumers worldwide; respondents judged brands on awareness, social buzz, likability, usage and loyalty, and only the top-rated brands in each category made the final list....