American Express and the National Basketball Association recently announced extending their longstanding partnership through a multiyear collaboration, expanding a relationship that also includes the Women's National Basketball Association, NBA G League, USA Basketball, and NBA Take-Two Media.
As the league’s Official Payment Partner, American Express will deepen its investment across these platforms while continuing team-level partnerships with the Brooklyn Nets, Chicago Bulls, Los Angeles Lakers, Utah Jazz, and New York Liberty. The renewed agreement reflects a shared focus on delivering premium access, innovative experiences, and deeper fan engagement.
American Express Executive Vice President of Global Brand Management and Experiences, Bess Spaeth, said, “Our longtime partnership with the NBA is rooted in a shared commitment to deliver exceptional experiences and access for our customers and fans, in-person and through digital platforms. This next chapter builds on that foundation. We continue to innovate across our global sports partnerships to deliver even more value and experiences—whether you’re at a live event or watching from home—and are excited to keep raising the bar with the NBA for many seasons to come.”
NBA SVP, Head of Partner Management, Lauren Sullivan, added, “The NBA’s extension with American Express reflects the depth and continued growth of our long-standing partnership. Our expanded relationship deepens American Express’ engagement across our league platforms and introduces new opportunities to connect with fans and Amex’s Card Members through exclusive access to content and personalized experiences—bringing fans closer to the game they love.”
Under the expanded deal, American Express becomes the entitlement partner of NBA Tip-Off and NBA G League Tip-Off, and the title partner of NBC and Peacock’s NBA halftime show, American Express At the Half. The companies will also introduce a connected membership program tied to NBA ID, enabling Card Members who link accounts to unlock exclusive perks, ticket opportunities, and personalized content.
American Express will also serve as the presenting partner for select social content across the NBA, WNBA, G League, and USA Basketball channels, reinforcing its presence across both live and digital fan touchpoints. Fans and Card Members will continue to receive enhanced benefits, including fast-pass entry at marquee events, merchandise discounts at NBAStore.com.
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