Nordstrom heard from its customers that they wanted a more personalized and flexible loyalty program.
“We were pleased to collaborate with Aimia to deliver on that through our expanded Nordstrom Rewards program,” Chris Holloway, Vice President of Loyalty, Nordstrom, told Loyalty360. “We heard from our customers that they wanted a more personalized and flexible Nordstrom loyalty program.”
Loyalty360 caught up with Gerard Whelan, President – Americas, Global Loyalty Solutions, Aimia, to learn more about this....