ABC Fine Wine & Spirits Targets Customer Experience for Younger Generation of Consumers

Bob Gibson, Chief Marketing Officer at ABC Fine Wine & Spirits, told Loyalty360 that his company listened to its younger generation of customers and opted to elevate the customer experience via current technology to, hopefully, gain more brand loyalty. Orlando-based ABC Fine Wine & Spirits is Florida’s oldest and largest wine and spirits merchant with almost 150 stores throughout the state. Last November, Drizly and ABC Fine Wine & Spirits introduced, for the first time ever, on-demand alcohol delivery to the Tampa....