Mobile customer engagement has emerged as a critical component for ecommerce, according to a new study from LogMeIn.
Respondents reported that 27% of all of their purchases in the past year were made on mobile devices and 79% made at least one purchase via their mobile devices in the same period. By 2018, the study estimates that 50% of all ecommerce purchases will be made via a mobile device.
It is a clear call to action for loyalty marketers planning for the next era of customer engagement.
The Portland Trail Blazers, for....