Customer loyalty extends beyond just the brand name. Global consumers are loyal to products for a number of reasons, from color, form factor, and even specific features. In the case of automobiles, for example, a recent report released by IHS Automotive revealed that customers are now demonstrating a record amount of loyalty for specific models, specifically SUVs (sports utility vehicles) and CUVs (crossover utility vehicles).
According to the data, almost two-thirds (63%) of SUV/CUV owners who were in the market for a new vehicle....