Stephane Latreille, VP Retail and CPG, Aimia discussed five actions retailers can take to reignite their loyalty programs during Thursday’s Loyalty 360 webinar, “Throwing Off Sparks: Rules for Reigniting Your Retail Loyalty Program.”
Latreille listed the five rules, or actions, retailers can take to enhance their loyalty programs.
Focus Your Data Efforts: Determine transactional data set that will identify the most promising opportunities with a brand’s best customers.
Develop loyalty personas: Analyze....