Matt Wroblewski, Director of Market Research, VWR International – a global laboratory supplies and distribution company – offered some enlightening takeaways for brands considering a Voice of the Customer program during Tuesday’s Loyalty 360 webinar – “Building a Holistic Voice of the Customer Program.”
Here are some snapshots from the webinar:
VWR International didn’t have any formal customer feedback structure four years ago, but by the middle of 2010, “we wanted to hear....