Customers are the heart to any business. Without them our businesses wouldn’t survive, so it’s crucial that you make each of their experiences memorable in hopes that they’ll be loyal to your brand. This leads many companies to...Read More

Are you looking to implement a new customer loyalty program within your business or improve your existing customer loyalty program? You may be scratching your head at how industry-leading companies like Costco, Verizon and Sephora can...Read More

For brands looking to reach Millennials – the largest generation in the US with an annual spending power of $600 billion – they need to look to Instagram, the most popular social channel for Millennials. Like Generation X before them...Read More

Storytelling is an innate part of human connection. It is how we share culture across generations, communicate with each other, and form communities. Brands can leverage the power of storytelling to create deeper relationships with customers and...Read More

It was my birthday recently (why thank you kindly for the well wishes!) and the night before official festivities were to take place my wife received a text from my sister asking for gift advice. Without looking up from her phone, she turned to me...Read More

In recent years, consumers have shown more concern for social justice causes. They are worried about climate change and sustainability. They are interested in more diverse workplaces, communities, and political representation. They want their...Read More

Today’s brands depend on data. And over the past decade, digital companies have leveraged data to thrive. E-commerce companies know their customers’ browsing and buying behaviors. And after taking action on analytics, they’ve...Read More

It’s an exciting time of year for consumers and businesses alike as they shop to give and receive the perfect gift. Celebrating the joy of record sales during the holiday season is what businesses dream of. But what if digital fraud disrupts...Read More

Whenever marketers get together, there will always be conversation about The Next Big Trend – it’s right up there with, “Where’s the open bar?” It’s in the job title – MARKETers need to...Read More

These days, what we think of as “loyalty” is ever-evolving. While the promise of burgeoning tech is catching a lot of the noise for the marketplace, there are underlying strategic tactics that are laying the true foundation for loyalty...Read More