Today’s customers expect marketers to relate to them for an optimal customer experience. When marketers know their customers deeply, and can anticipate their needs, mutually-beneficial bonds get forged. Customers feel understood and get...Read More

The holiday season brings peak transaction volumes for online retailers. Such volumes spark increased fraudulent activity and bad behavior. The difficulty of distinguishing good customers from bad is also at its highest level this time of...Read More

The industry has been talking about machine learning for years, but what’s different today is that marketers have begun to implement machine learning tools and tactics to advance their marketing efforts towards advanced personalization...Read More

Millennial moms represent approximately 1 in every 5 mothers, and accounted for almost 90 percent of the 1.5 million new mothers in 2017. This market segment is made up of nine million women, and is one that brands simply can...Read More

Customer Success can be defined as an organization’s approach to ensuring their products and/or services can deliver the right business outcomes for their customers.Why is Customer Success Important?Your customers are more than ever able...Read More

Creating engaging experiences to drive customer loyalty might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. At...Read More

**Full report available to Loyalty360 corporate members  The question of how to offer truly individualized experiences through content, products, and messaging is a thorny one. Some brands focus on developing unified customer profiles and...Read More

The loyalty marketplace is becoming more and more crowded every day. To stand out, differentiating your program is essential. Marketing guru Seth Godin once said, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not...Read More

More often than we see good examples of personalization, we see the bad. There are countless examples across social media of customers experiencing companies missing the point when it comes to personalization. Take this Amazon customer for example...Read More

Another year, another Cyber Week that generated record sales for retailers. On Black Friday, online sales in the U.S. reached $6.2 billion, and they topped $7.9 billion on Cyber Monday. As we had predicted in September, mobile has...Read More