Capital One Upgrades Miles With Better Transfer Rates, New PartnersThe DailyJournalOnline.com reports that Capital One, previously lagging behind its competitors in the transferable miles space, has significantly improved both the value and the...Read More

With both Google and the Interactive Advertising Bureau (IAB) responding recently to the disruption caused by privacy issues, customer loyalty industry experts say that brand marketers need to quickly get a grasp at what lies ahead in the loyalty...Read More

Apple announced Apple Card Family, an innovative new way for people to share their Apple Card, track purchases, manage spending, and build credit together with their Family Sharing group. Available in the US in May, Apple Card Family allows two...Read More

As websites and other platforms restrict the use of cookies and similar tactics to collect consumer data thanks to newer regulations and increasing privacy concerns, brand marketers who have begun shifting to deeper personalization in an effort to...Read More

View the Perspectives from Leaders in Customer Loyalty: How Has Customer Experience Evolved? Webinar here Creating engaging experiences that actualize emotional bonds and drive customer loyalty might be the best marketing strategy brands can...Read More

All brands vie to target customers with intelligent marketing, but a few get it right.  Imagine if at the height of the pandemic, after spending a week browsing for a bigger apartment to shift into, you come across your dream house through a...Read More

There is no denying that the COVID-19 pandemic has disrupted our lives and changed everything about how we go about our day to day business. How we work, how we play, how we educate, how we dine and so much more. But it has been particularly...Read More

Starbucks Opens Innovation Lab On Arizona State CampusRestaurantDive.com reports that Starbucks and Arizona State University will open a new research and innovation facility, called the ASU-Starbucks Center for the Future of the People and the...Read More

Members of Marriott Bonvoy, Marriott International's award-winning travel program‚ and marketplace, can earn points‚ toward‚ free nights‚ at‚ the company's extraordinary‚ portfolio‚ of hotels&sbquo...Read More

Points has strengthened its ongoing partnership with Southwest Airlines Co. once more to introduce the Rapid Rewards Points Subscription Plan. Southwest Airlines is one of the first carriers to leverage the latest addition to Points’ product...Read More