If the last year and a half has taught promotion law attorneys anything, it’s that there really are world events that can affect our promotions on a very large scale.  COVID 19, had a big impact on many promotions and on many levels all...Read More

Personalization of the customer experience has become a driving factor in promoting engagement and interaction beyond the point of sale. Companies have been adopting digital technologies to help bridge the gap between online and in-store...Read More

Chipotle to Open First Drive-Thru Only RestaurantChipotle’s evolution has felt the digital pull for some time now. It’s a process that began ahead of COVID-19, most notably with pickup shelves and the rapid installation of second-make...Read More

Though the term “loyalty” signifies a close bond between two parties, some consumers often take advantage of the trust companies put in their customers. In recent years, customer loyalty programs and strategies have been the subject of...Read More

Restaurant Brands International, one of the world's largest quick service restaurant companies and the owner of Tim Hortons, Burger King, and Popeyes brands, announced a regional partnership to leverage Ant Group’s digital solutions...Read More

With today’s desire to create customer-obsessed, hyper-personalized experiences, it’s getting harder to deliver value to our best consumers. The challenge is in aligning customer needs to business objectives, which requires...Read More

MyMcDonald's Rewards Surges Past 21 Million Members MyMcDonald's Rewards, the burger chain's first loyalty program, has attracted more than 21 million members in the U.S. since rolling out nationally in July. The McChicken...Read More

While consumers are returning to their in-store shopping routines, according to a recent Mastercard survey, 56% of shoppers are continuing to prioritize online shopping this holiday season, citing waiting in lines (72%), finding parking ...Read More

Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is helping customers save big this holiday season with its award-winning SE Grocers private label products, paired with...Read More

As data privacy concerns push third-party cookies into the past, marketers have the opportunity to create deeper connections with customers. As data privacy concerns rise, third-party cookies will soon be a thing of the past. The crumbling of...Read More