The consumer goods industry ranks fifth out of the 10 industries featured in MBLM's Brand Intimacy COVID Study, a study of brands based on emotional connections during the pandemic. Amid increased demand and sales that are on the rise...Read More

Retailers understand the challenges that come with attracting and ultimately retaining customers—especially in today’s competitive climate. That’s why customer loyalty programs are as crucial as ever when it comes to creating a...Read More

PayPal Processed More Than $188 Million in Donations This Giving Tuesday, Setting New Record for Global Day of GivingPayPal today announced that it processed a record-breaking $188 million globally this Giving Tuesday, the largest amount...Read More

CVS Health (NYSE: CVS) and Microsoft Corp. (NYSE: MSFT) today announced a new strategic alliance focused on developing innovative solutions to help consumers improve their health, while empowering over 300,000 CVS Health employees &ndash...Read More

Chipotle Mexican Grill (NYSE: CMG) today brought a popular meme to life by launching Cilantro Soap, exclusively available for purchase on chipotlegoods.com while supplies last. Roughly 4 to 14% of the population is genetically...Read More

Gathering customer data is an important starting point, but it’s not enough—you have to know what to do with that data. Unfortunately, data can be messy and confusing on its own. That’s why you need a strong strategy in place to...Read More

Food Lion Feeds Donates 1 Million Meals In support of the global #GivingTuesday movement, Food Lion is donating 1 million meals* to its longstanding hunger-relief partner Feeding America® and the 33 local Feeding America member food...Read More

Allegiant and Viva Aerobus announced plans for a fully-integrated Commercial Alliance Agreement, designed to dramatically expand options for nonstop leisure air travel between the United States and Mexico, while lowering fares to make travel...Read More

Every child deserves a healthy smile, but the opportunities to achieve one aren’t always equal. Oral health issues reach every mile of the country, but especially impact those living in underserved communities. In fact, Black...Read More

Within the loyalty and marketing industry, there is a growing concern regarding customer loyalty fraud and program gaming. Loyalty programs have become an attractive target of digital fraudsters. Loyalty Program Fraud is...Read More