The U.S. Department of Transportation (USDOT) has initiated a probe into the rewards programs of the four largest U.S. airlines: American Airlines, Delta Air Lines, Southwest Airlines, and United Airlines. The focus is the prevention of deceptive,...Read More

Founded by William Carter, children’s apparel retailer Carter’s is nearly a 165-year-old company that helps parents navigate parenthood. Today, the company operates more than 1,000 stores worldwide. Carter’s family of brands...Read More

e.l.f. Beauty's 2024 Impact Report: Purpose, Progress, and Accountability e.l.f. Beauty has unveiled its Fiscal 2024 Impact Report, showcasing its goal to make beauty accessible while driving positive change for people, products, and the...Read More

Subway Celebrates a Year of Enhanced MVP Rewards Subway is marking the first anniversary of its MVP Rewards program, which launched in September 2023. The guest loyalty program has quickly become a favorite among Subway fans, offering...Read More

FuboTV Inc. has launched a proprietary Connected TV (CTV) ad format called "The Triple Play," which is designed to feature advertiser-branded video content on Fubo’s home screen. The new format is set to enhance Fubo's ad...Read More

An omnichannel approach delivers many ways for customers to engage across retailer websites and online platforms, through social media, via mobile apps, and, of course, in-store. Today’s consumers not only expect an omnichannel experience...Read More

American Airlines and JetSMART Partner to Expand AAdvantage® Loyalty Program  American Airlines and JetSMART have announced that as of September 24, customers are able to earn AAdvantage® miles on all JetSMART-operated flights...Read More

Qatar Airways has introduced an innovative global advertising campaign called the "AI Adventure" film, showcasing its commitment to immersive customer experiences. This campaign marks a first in the airline industry, allowing viewers to...Read More

Forming effective partnerships in support of customer loyalty programs and efforts involves an alignment of objectives and clarity of the benefits of the partnership. Partnership success hinges on a planful approach and adherence to the steps a...Read More

NFL legend Jason Kelce has embarked on a new journey off the field as a “Fanbassador” for Marriott Bonvoy and Courtyard by Marriott. As part of his partnership with Marriott and the “Fanbassador” role, Kelce will provide 18...Read More