American Express (Amex) will devalue the rate at which Australians’ Membership Rewards points transfer to seven airline partner programs this December. The biggest shift affects international airline transfer...Read More

B2B marketers and sales organizations face a landscape defined by complexity and fragmentation. Deals now involve a growing number of internal stakeholders, sales cycles stretch across months, and buyers expect seamless, omnichannel...Read More

HTeaO Partners with PoppiHTeaO has once again partnered with poppi to introduce two new limited-time fall beverages, building on the success of their earlier collaboration in February 2025. The brands are leveraging their shared focus on...Read More

Office Depot has rolled out a new “15-Minute Pickup Promise” across its Office Depot and OfficeMax stores nationwide, setting a new benchmark in retail fulfillment. Customers who place qualifying online or mobile orders at least one...Read More

You’ve got the campaign strategy. The creative is ready. Now comes the final, critical step: activating your visual marketing.But here’s the catch, no matter how compelling your messaging is, it won’t land if your signage...Read More

Wantable has launched its first-ever loyalty program, MyWantable Rewards™, marking a big step forward in how the fashion and personal styling company engages with its customers. Designed to enhance the brand’s already personalized...Read More

F45 Launches Global Loyalty Program FIT Rewards F45 Training has launched a new global loyalty program called FIT Rewards, developed in partnership with Endurance Zone, to enhance member engagement and motivation. Rather than limiting rewards to...Read More

Travel loyalty programs collect a wide range of personal data from passport numbers to travel preferences making them prime targets for cyberattacks. Ensuring data protection isn’t just about compliance with laws like GDPR and CCPA—it...Read More

Pilot’s Collabs With Diesel Brothers for Driver Appreciation Month and Road Warrior Contest  This month, Pilot is kicking off Driver Appreciation Month with a Road Warrior contest and exclusive rewards designed just for professional...Read More

PetSmart is celebrating pet adoption by offering a unique reward to new pet parents: automatic elevation to the top tier of its Treats Rewards loyalty program. Known as VIPP (Very Important Pet Parent) status, this special recognition is now...Read More