Beverage maker Pepsi has announced that it will roll out two   location-based mobile campaigns to offer discounts and loyalty points to   consumers who use them to patronize nearby restaurant partners.In the first, slated to launch in...Read More

PALO ALTO, Calif., Apr 30, 2010—HP today announced that Richard Gerstein, a marketing     executive with more than 20 years of experience in the consumer products     and retail industries, will join HP in mid-May...Read More

ViVOtech products to Support Taggo Membership Card Aggregator and Storefront ServiceSINGAPORE, April 20—ViVOtech, the leader in Near Field Communication (NFC)  mobile payments, loyalty and marketing applications and contactless...Read More

CINCINNATI, OH.  (April 22, 2010) Loyalty 360- The Loyalty Marketer’s Association today announced its partnership with Vesdia Corporation, the leading provider of multi-channel merchant networks and shopping incentive services to...Read More

MCLEAN, Va., Apr 14, 2010—Hilton HHonors, the loyalty program for Hilton Worldwide’s portfolio of hotel brands, today announced its new partnership with JetBlue Airways, making Hilton Worldwide the first hotel partner for the award...Read More

Thursday, April 1st, 2010—RewardStream Inc., the leader in SaaS loyalty marketing technology, is pleased to announce that Cisco Systems has launched its Distributor Rewards Program (DRP) on RewardStream’s Lifecycle Marketing Platform...Read More

Visions Electronics is Largest Privately Held Electronics Retailer in CanadaDALLAS, March 25—Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today...Read More

CINCINNATI, OH. March 18, 2010—Loyalty 360, the Loyalty Marketer’s Association today announced its partnership with edo Interactive, a pioneer in developing technologies that leverage pre-existing global, point of sale (POS) payments...Read More

Key’s Customer Satisfaction Scores Have Remained Steady in Challenging EconomyCLEVELAND, March 5—KeyBank (NYSE: KEY) today announced it scored significantly higher than the scores of its largest competitor banks in a 2009 customer...Read More

ATLANTA, Feb 15, 2010—Aldata Solution, a leading provider of software solutions for the retail industry, today released findings from the second annual Global Retail CIO Survey, jointly sponsored with IBM. The survey showed that IT budgets...Read More