In order to deliver effective customer engagement strategies, brands and marketers often need to look beyond the technology, and ensure that the people, process, and strategy elements within are sound, well-articulated, and well communicated in an...Read More

Papa John's Sales Shoot Upward as Innovation ContinuesQSRmagazine.com says Papa John’s notched its sixth straight period where same-store sales outperformed the pizza industry, and the seventh straight quarter of positive global sales...Read More

Mattel announced the launch of Mattel PlayBack, a toy takeback program that will enable families to extend the life of their Mattel toys once they are finished playing with them. The new program is designed to recover and reuse materials from old...Read More

In honor of National Military Appreciation Month this May, Bojangles is introducing an exclusive, camo-themed Big Bo Box in partnership with Folds of Honor, a not-for-profit organization that provides educational scholarships to families of fallen...Read More

Creating customer value and cultivating customer relationships has never been more important—or complicated. Consumer expectations are high, business models have changed, and it’s essential for brands to communicate value in everything...Read More

As we emerge from the pandemic, the once “new normal” is becoming a bit more normal. We’ve adapted to new procedures, social distancing, and changed our shopping behaviors.Amid changes in consumer behavior last year, retailers...Read More

Circle K Launches Beverage Subscription Program Convenience store chain Circle K is launching a beverage subscription program, following in the footsteps of Burger King and Panera Bread. U.S. customers who pay $5.99 per month can have one tea...Read More

Pampers knows the last year has been difficult for many families, challenging parents to go beyond their breaking point and testing their resilience like never before. Despite growing optimism in recent months, 93% of mothers reported feeling...Read More

Caesars Entertainment announced a partnership with the Arizona Diamondbacks to launch mobile sports betting in Arizona and build a first-class sportsbook and bar concept on the plaza adjacent to the team's home, Chase Field. "We went...Read More

With every new year, you can look forward to a list of creative trends that will define it, or try to. Some are spot-on, and some are just ideas that never take off. But in the last calendar year, a lot in the world has changed and our...Read More