This interview is part of our Moving Forward Blog Series, where we ask major brands how they’re adapting to changing consumer expectations from a loyalty perspective post-pandemic.   Customer loyalty has always been a top priority...Read More

Coca-Cola Encourages Recycling by Offering Free Rides through Lime PartnershipCoca-Cola announced a partnership with Lime, the world’s leading provider of shared electric vehicles, to reward people who are committed to recycling. To...Read More

For the fourth year in a row, Harpoon Brewery and Dunkin' are giving fans a fresh way to celebrate fall. Joining fan-favorite Harpoon Dunkin' Pumpkin Spiced Latte Ale, three new beers are hitting stores this September all made with coffee,...Read More

White Castle inducted 13 loyal fans into its Cravers Hall of Fame during a virtual ceremony last night. The 13 inductees, from cities across the country, were chosen from hundreds of entries that all showed just how far some people will go to...Read More

Although online brand communities are rapidly growing in popularity, we know there’s a burning question many of you still need answered.“How is an online brand community any different from a Facebook group? Do I need one if I...Read More

The troubling trend of dispassionate automationHistorically one of the core marketing strategies in the United States for driving long-term growth has been retaining high-value customers loyal to your brand—in other words ‘hugging your...Read More

Walmart Starts Last Mile Delivery ServiceWalmart launched a delivery service for other merchants throughout the United States, an announcement that comes as goods sellers scramble to secure deliveries ahead of the all-important holiday shopping...Read More

Lowe's has assembled the #FallTogether Collective, a diverse and distinguished group of 10 creators, who will work with Lowe's customers to help them bring their passion for the season to life in their outdoor spaces. Beginning today...Read More

In a time where fan engagement has never been more important, the New York Jets are upping their game, re-launching completely revamped Jets Rewards program this week. The modernized loyalty program will play a key role in enhancing Jets Season...Read More

Small and medium businesses (SMBs) are dealing with a hiring crunch. Though U.S. unemployment rates are still high compared to pre-pandemic levels, employers are also facing a shortage of applicants. The result is plenty of...Read More