United Airlines is rolling out a suite of new benefits for travelers who hold a United MileagePlus credit or debit card, giving them more incentives to book and redeem through the airline. Starting April 2, primary cardholders can earn up to twice...Read More

Card loyalty programs are under growing pressure to do more than offer points and cashback. Rising acquisition costs, tightening margins, and increasingly interchangeable card products are forcing financial institutions to rethink how loyalty...Read More

Nearly two decades after first firing up the grill, Hot Head Burritos, with its fiery mascot Leroy leading the charge, has grown from a Dayton favorite into a fast-casual brand with serious regional momentum. Known for bold flavors...Read More

Subway Scales Back Revived Sub Club Amid Customer and Franchisee Pushback Just two months after reviving its once-popular digital rewards program, Subway is already rolling back some of its most attractive perks. The original Sub Club began as a...Read More

Bank of America has announced the launch of BofA Rewards, a new no-fee loyalty program designed to recognize customers for their banking and investing relationships across Bank of America and Merrill accounts.  Beginning May 27, eligible...Read More

Loyalty programs aren’t just about discounts or collecting points anymore. Today, they’ve evolved into smart, data-powered platforms that guide customers through a journey of discovery and genuine value. By weaving in targeted loyalty...Read More

As loyalty programs move into 2026, brands are confronting a fundamental shift: loyalty is no longer sustained by accumulation alone. Points, miles, and introductory bonuses still matter, but they no longer guarantee relevance or emotional...Read More

Financial Strain Reshapes U.S. Grocery Shopping as Walmart Reaches Record 72% Penetration Walmart’s grocery reach has climbed to a record 72% of U.S. consumers, according to Wave 12 of the dunnhumby Consumer Trends Tracker, as financial...Read More

Charlotte FC recently introduced Charlotte FC Rewards, a new loyalty platform to elevate the season ticket member experience. Integrated directly into the club’s official app and powered by CrowdPlay, the program makes it easy for fans to...Read More

Recently, I was talking with Jeff Lee, the Lifecycle Marketing Tech Lead at Calm, about lifecycle experiments that look smart on paper but feel very different once you see the results. And he shared a really interesting learning...Read More