There's a lot that goes into a purchase decision.How, what, where, when, and who are all questions customers encounter when they're looking to buy a product or choose a retailer. So what are some of the factors that influence customer...Read More

ExxonMobil to Build Its First Large-Scale Plastic Waste Advanced Recycling FacilityExxonMobil plans to build its first, large-scale plastic waste advanced recycling facility in Baytown, Texas, and is expected to start operations by year-end 2022. ...Read More

Following its new growth strategy of boosting brands and targeting younger customer groups, HUGO BOSS celebrated the launch of its second BOSS X Russell Athletic capsule collection with an action-packed phygital experience. The physical...Read More

Jay Hubbs, the Vice President of Advertising, Marketing, Innovation and Analytics at Best Western Hotels & Resorts, soeaks about being a finalist for the 2021 Loyalty360 Awards in the Creative Campaign and the Employee Engagement & Impact...Read More

By now, many retailers have included brand loyalty into their marketing mix. Today’s retailers develop programs that not only acquire, retain, and reactivate consumers, they go a step further to build brand-specific loyalty...Read More

Carnival Cruise Line Achieves Significant Milestones During First Three Months Of Restart   With half its U.S. fleet back in service and sailing from six U.S. homeports – the most in cruising – Carnival Cruise Line has had an...Read More

Today, Pepsi officially announces the first-ever Dig In Day, a celebration of Black-owned restaurants and chefs across America. On Saturday, Nov. 6, 2021, everyone with an appetite is invited to dig in and uplift Black-owned restaurants...Read More

Adeline Heymann is the Associate Vice President of Strategic Consulting at Kobie and will be presenting a workshop at the upcoming Loyalty Expo in Charlotte.Heymann’s talk is “Building Enterprise Loyalty through Building an Emotional...Read More

Did you know that 90% of retailers say expanding their respective loyalty programs is a priority for 2021?There has been plenty of change in the past year, thanks to COVID-19 and its massive impact on consumer behavior and retailers...Read More

The Home Depot Teams Up with Walmart GoLocal to Enhance Local Delivery Capabilities   Two of the world’s leading retailers are working together to expand same-day and next-day delivery capabilities for home improvement customers in...Read More