American Girl, a cornerstone in the Mattel portfolio of purposeful brands, introduces a new cast of contemporary characters —Makena Williams™, Evette Peeters™, and Maritza Ochoa™—whose stories reflect several...Read More

“They may forget what you said, but they will never forget how you made them feel” – Carl W. BuehnerIn our industry, we are introduced to new technologies & innovations regularly.  Most of these stick around as ongoing...Read More

McDonald’s Plans to Make Happy Meal Toys More SustainableMcDonald’s said all toys included in its Happy Meals will be made from more sustainable materials by 2025 world-wide, as large companies look to make their operations more...Read More

Global fashion brand Claire's announced  the launch of Cdrop, the brand's first subscription service program. As a global brand powerhouse for self-expression, the Cdrop subscription service continues Claire's mission of...Read More

Bed Bath & Beyond announced a partnership with DoorDash, the nation's leading last-mile logistics platform, to offer consumers on-demand delivery of essential homeware products and items from more than 700 Bed Bath & Beyond locations...Read More

Email marketing is still considered a powerful driver of customer engagement and lead nurturing by the majority of companies. Loyalty programs of every shape and size can benefit from utilizing a strong email strategy not only to acquire new...Read More

Etihad Guest Members to Boost Their Miles With a New Program FeatureEtihad Guest, the award-winning loyalty programme of the UAE’s national airline, Etihad Airways, has launched a new programme feature, MilesBooster, powered by global leader...Read More

Backcountry and Competitive Cyclist, the leading specialty retailers of gear, apparel, and cycling products, launch a new loyalty program called Expedition Perks.  Expedition Perks is free to join and allows members to earn access to...Read More

Slice, the innovative tech platform powering the largest network of pizzerias nationwide, announced the launch of Slice Gaming, an initiative that will give independent pizzerias the opportunity to incentivize their local customer base with video...Read More

Mark Lohmann is the president of REGO Restaurant Group, which owns the Quiznos restaurant brand that offers chef-inspired sandwiches, subs, and salads at about 500 locations as well as Taco del Mar restaurants. Loyalty360 CEO Mark Johnson spoke...Read More