As in-store experiences become few and far between, consumers must be empowered with all the information they need at their fingertips. One of the most powerful ways retailers can provide customers with up-to-date, relevant information is through...Read More

Checkers & Rally's Becomes Official Partner Of The Tampa Bay BuccaneersTampa-based Checkers & Rally's, an iconic and innovative drive-thru restaurant chain known for bold and flavorful food, announced it has partnered with the 2021...Read More

Western-themed quick-service chain Roy Rogers announces its new partnership with One Holland Corp. restaurant group to expand into the Greater Cincinnati area. The historic restaurant chain offers broad appeal across multiple dayparts and...Read More

Jimmy Budnik, the Vice President of CRM for Overstock, spoke about being a finalist for the 2021 Loyalty360 Awards in the Employee Engagement & Impact and Technology & Trends categories that will be given during Loyalty Expo in October...Read More

As a modern marketer up to date with the latest trends in strengthening your brand, you’ve probably heard about online brand communities. A destination where consumers can come together with a shared interest in a brand, whether it...Read More

In the first part of this two-part blog series, we touched upon why CPG loyalty is important and what are the latest trends to keep in mind for CMOs while executing brand marketing strategy. In this part, we take a deeper look at the...Read More

adidas Launches 'Choose to Give Back' adidas has introduced its Choose to Give Back program aimed at helping to extend the lifecycle of sports performance & lifestyle apparel and footwear. Leveraging thredUP's Resale-as-a-Service ...Read More

Enterprise Holdings’ car rental brands are once again extending benefits to its most loyal customers. Members of National Car Rental’s Emerald Club Executive and Executive Elite, and Enterprise Rent-A-Car’s Enterprise Plus Silver...Read More

Andy Rebhun, Vice President and Digital Officer for El Pollo Loco, will be participating in this year’s Loyalty Expo as a finalist for the 2021 Loyalty360 Awards in the Mobile-First Customer Experience category.     El Pollo Loco...Read More

Emmanuel Probst Ph.D. likes to point out that every year, brands spend over $560 billion —and counting — to convince consumers to buy their products. Yet, he says consumers have become insensitive to most advertising. “We...Read More