I thought that being a Secret Agent would convince people to open up and share their personal information with me. It turns out it’s not that easy…people tend to be quite sensitive regarding their personal data. Nevertheless...Read More

From Points to Perks – the Evolution of Loyalty Rewards As loyalty offerings continue to evolve and additional programs saturate the market, it is getting more critical for brands to consider the rewards they are offering their loyalty...Read More

Stop & Shop Expands Partnership with Flashfood Flashfood program has expanded to more Stop & Shop Stores to help shoppers save money and reduce waste. Since launching the partnership in 2021, Stop & Shop and Flashfood have together...Read More

Lowe's announced its goal to reach net-zero emissions across the company's scope 1, 2 and 3 greenhouse gas emissions by 2050. To meet interim SBTi targets, Lowe's has also committed to decreasing its scope 1 and scope 2 emissions by 40...Read More

Candy Crush Saga, Roblox, Pokémon GO, Wordle, League of Legends—there’s a good chance that you, or someone close to you, is obsessed with one of the many chart-topping mobile games. Highly engaging and entertaining to users, gaming is...Read More

Subway Debuts Footlong Cookie to Celebrate National Cookie DaySubway is debuting a footlong cookie to celebrate National Cookie Day. Inspired by Subway Series signature subs, the footlong cookies will be piled high with a variety of toppings...Read More

The economic climate is challenging for both consumers and retailers. Staffing shortages in stores, in the back-office, and contact center roles will further challenge retailers in their efforts to provide exceptional customer experiences. At a...Read More

IHG Hotels & Resorts is a global hospitality company with a family of 17 hotel brands in over 100 countries. The brand recently celebrated 6,000 open hotels with the unveiling of the “6,000 Club,” along with partnerships with major...Read More

Kobie CMO, Bobby Greenberg, was recently interviewed on Demandbase’s podcast, “Sunny Side Up” Episode 342, to discuss how marketers can measure “Big L” and “Little L” loyalty, creating a more engaging...Read More

McDonald’s Offers Chance to Win VIP McGold CardMcDonald’s is offering a chance to win a VIP McGold Card. Customers will have the chance to win the elusive McGold Card by ordering through the McDonald's app every day through the...Read More